Live Stream for MICO 2025 Tour

We collaborated with Gene Albury on the MICO 2025 Internet Hometown Hero world tour, delivering a live stream that brought the in-room experience to a global audience via Twitch. Alongside a full in-person crowd, the broadcast reached over 11,000 concurrent viewers at peak moments, showing how live streaming can meaningfully extend the reach of a physical event while maintaining its energy and sense of connection. Our pre-production and on-site team worked closely with the client to deliver the project within a 7 day timeframe, ensuring every element was covered despite the tight turnaround.

Streaming platform Twitch was chosen as the primary streaming destination. Twitch has evolved into a live-first culture platform that’s widely used for music, DJ sets, talk formats and creator-led live events. Artists are increasingly turning to Twitch because the audiences are accustomed to long-form live content and actively participate in real time, rather than just passively viewing.