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Facebook Stories for Events

by Matt Scott

· facebook,events,marketing

Last week Facebook launched a new feature we’re super excited about. 🎉

From your Facebook event page, your guests will be able to contribute to a collaborative Facebook Story visible to the rest of the members and moderated by the admins. In essence, allowing your event guests to tell a collaborative story, which is only visible to those involved 👍 Essentially working like a ‘private hashtag’ Facebook Stories, we can see this being a fun, engaging feature at many types of events and something you should definitely try...

How to create a Story for your event 🤷🏽

Step 1: Locating Facebook Stories - Stories can only be created on mobile and tablets. At the top of your mobile news feed you will see your event story which only becomes visible to you and your guests on the day of the event.

Step 2: Start the story - Tap your event story, and add an image or video (up to 40 seconds long), and add filters, masks, text or doodles. It’s a good idea to do this as early as possible on the day so people will see your first post before the event!

Step 3: Moderating - As an admin, you will get approve or remove content from your other guests during the event. You will need to do this throughout the day unless you automatically approve all content.

How can Facebook Stories be used at events?

  • Exclusive behind-the-scenes footage 🎥 - Stories are a great way to share exclusive content from behind the scenes, whilst also providing an incentive for those involved in the story

  • Promote further events or add-ons - Sharing snippets from talks, VIP areas, interviews, or parties can provider ‘teaser’ content to encourage people to take further action, such as watch the full video, book for the next event or provide some feedback on their experience.

  • Exclusive Offers 🎁 - Stories is a great opportunity to provide exclusive offers which can only be seen by those who can see the story. By letting people know these offers will only appear on Stories, you can drive more traffic to your Stories.

  • Conduct research - Ask a question as the first story post and encourage guest responses.

The Benefits

  • Share common interests - Facebook stories allows people to create specific content that appeals to people who share the same interests, hobbies, professions etc.

 
  • Promotes original content sharing - It also encourages original content sharing which is arguably more appealing than the generic content many of us see circulating on Facebook these days.

 
  • Analytics - Story creators can see the viewer count for a particular story by clicking on the eye icon at the bottom of the screen, giving insight into which content generates the best levels of engagement and interaction.

The Limitations

  • Limited exposure - Facebook Stories can only be viewed once and will disappear completely 24 hours after posting - however you could download to use later!

  • Only event guests are included - At the moment, you cannot choose to show your Facebook Stories to certain groups or people.

  • Large events - we think this will work better with smaller events, up to 500 people, where it can be more personal and create incentives that will encourage others to become part of their future Stories.

London Filmed is an event media company, specialising in filming, video creation, live streaming and virtual reality.

Any questions, find me here.... matt@londonfilmed.com

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